SOCIAL MEDIA & RECRUITING CONSULTING FOR ATHLETES

Core Concept

Media + recruiting consulting that documents and develops athletes from

freshman year to college signing day and beyond — positioning them as both

recruits and brands.

Services blend:

Professional content creation

Social media strategy

Recruiting consulting

NIL education and brand partnerships Brand Development Strategy by Platform

1. Instagram – Professional Brand & Visual

Identity

Goal: Make each athlete into their own individual brand.

Approach:

Monthly professional photo & video sessions (game days, workouts, interviews)

Graphic design: recruiting edits, highlight posts, college visits, milestones

Story templates for announcements, commitments, offers, and Q&As

Monthly growth analytics and content calendar

Profile optimization (bio, highlights, links)

Collaborations with other athletes and The Trench Academy

End Goal: A polished Instagram profile that mirrors a professional athlete’s social

media

2. TikTok – Personality & Raw Content

Goal: Show the every day side of the athlete to attract followers, fans, and

sponsors.

Approach:

Behind-the-scenes and day-in-the-life videos

Workout routines, locker room moments, team bondingConsistent trends mixed with authenticity (no editing)

Growth hacks: follow along the athletes recruiting journey from day 1 storytelling

Brand-readiness: clean captions, show personality

End Goal: Build a viral, relatable image to attract NIL brands and fan engagement.

3. Twitter (X) – Recruiting & Football Exposure

Goal: Position the athlete as visible and active in recruiting circles.

Approach:

Curate “Football Twitter” profiles with relevant bio info (height, weight, class, GPA,

Hudl link)

Build engagement plans (checklist) on a quarterly basis: retweet coaches, tag

college programs, comment on recruiting updates depending on what year you

are in school and what quarter it is

Send DM templates to college coaches (personalized outreach)

Identify and follow college coaches by position/region

tweet stats, film drops, and academic awards

End Goal: Consistent exposure to college programs and position coaches.

Recruiting Consulting Component

Objective: Guide families and athletes on how to navigate recruiting,

communications, and exposure.Services:

Twitter DM strategy: templates + outreach tracking

List of college coaches by position, division, and region based up our

connections and the potential we see within you

Templates for highlight film + academic updates

Timeline planning broken into quarters (when to post film, when to contact

programs)

Offer tracking dashboard

Mentorship sessions (confidence, interviews, NIL education, social media)

accountability)

Deliverable: A freshman-senior “Recruiting Blueprint” customized per athlete.

NIL & Personal Brand Development (Junior–

Senior Year)

Goal: Transition the athlete from “recruit” to “marketable brand.”

Approach:

Teach NIL literacy (contracts, disclosures, collectives)

Build athlete media kit & brand deck

Blueprint to connect with local and regional brands for early deals

Consult on brand partnership requests

Team RolesFounder / Director Videographer / Editor Social Media Manager Recruiting Consultant Role Responsibility

Brand vision, client relationships, recruiting strategy

Game coverage, editing, storytelling

Instagram, Tik Tok + Twitter posting, analytics

Outreach strategy, NCAA compliance

⚡ Brand Promise

“We build athletes into brands.”

Every athlete gets:

Professional content a month in advance

A personalized recruiting plan

Real exposure to college coaches

NIL readiness by senior year